Direct-response marketing agency for service businesses & e-commerce
Lower your customer costin 90 days or we work for free.
Growing a business is hard. We make it a whole lot easier, more predictable, less stressful, and more fun.
★★★★★ 4.9 across 312 client reviews See how our 90-day guarantee works
Google Partner
Meta Business Partner
Yelp Partner
Microsoft Advertising Partner
TikTok Marketing Partner
Google Partner
Meta Business Partner
Yelp Partner
Microsoft Advertising Partner
TikTok Marketing Partner
Google Partner
Meta Business Partner
Yelp Partner
Microsoft Advertising Partner
TikTok Marketing Partner
Google Partner
Meta Business Partner
Yelp Partner
Microsoft Advertising Partner
TikTok Marketing Partner
Marketers talk. Numbers don't.
- $48M
- Revenue tracked
- 1.2M
- Leads handled
- 311
- Markets
- 27
- Industries
Dear business builder,
The last lead you lost is still out there, buying from somebody else.
Not because your work is worse. Because they got a callback in four minutes and you got to it two days later.
You weren't slacking. You were busy doing the work you already sold.
And the volume is never the same twice. Four leads on a Tuesday. Eleven on a Thursday. Nobody staffs for that.
You can't forecast against it either, and you sure as hell can't sleep on it.
So you try things. You buy leads an aggregator already sold to five competitors. You pay a guy $4,000 for a website that has never produced a single sale. You boost a post and don't even know if it's bringing you business.
Meanwhile a lead comes in at 6:40pm, nobody picks it up, and that buyer moves to the next name on the list.
None of it is connected to anything.
That's the actual problem. Not the ads. Not the website. The fact that nobody is treating your marketing as one machine, measured by one number: what it costs you to win a customer.
We treat it as one machine.
Diamond Turtle is a direct-response agency. We don't sell impressions, brand lift, or a monthly PDF full of vanity charts. We sell booked jobs, signed clients and shipped orders at a cost you approve of, and we track every one from the click to the invoice.
Then we put AI on every lead, with strict control over what it says and how it responds.
Generating demand is only half the job. The other half is making sure not one of those leads hits a voicemail box, a dead inbox, or a follow-up nobody remembered to send.
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AI Voice
Answers on the first ring, 2pm or 2am. Qualifies, then books to your calendar.
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AI SMS
Texts every lead inside 30 seconds. Call, form, cart or midnight message.
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AI Email
Works the ones who would rather read. Sequences run for weeks, not one send.
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AI Automations
Chases quotes, unsold proposals, carts, dormant customers and reviews.
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AI CRM
Scores every lead. A form lands, it calls you, then bridges you to them.
Run AI Voice behind your team as backup, or hand it the phones outright. Either way, the phone gets answered.
Nothing sits. Nothing gets forgotten.
You never miss a lead, and you never leave revenue sitting on the table.
One system. One dashboard. One cost per customer you can hold us to. And that number should get cheaper every quarter, not just busier.
Otherwise it isn't marketing. It's just spending.
You're reading this because something isn't where you want it. Maybe the phone's quiet. Maybe it's loud and you still can't handle the volume. Maybe you're doing $2M and you want $6M without tripling the chaos.
Either way, pick your lane below.
Skip to the offers
Two ways in
Hire the machine or use the system
01Done for you
The Agency
Full-stack customer acquisition for service businesses and e-commerce brands doing $1M+. Every channel, the creative to feed it, the site it lands on, and the coaching to close it, without building a marketing department.
Paid media
- Google Ads, YouTube, Local Services Ads (LSA), Shopping, Performance Max
- Meta Ads across Facebook and Instagram
- Yelp Ads tuned off competitor analysis
- TikTok Ads with native creative
Creative and site
- Video production, shot on site
- Website work, from conversion fixes to a full rebuild
- Landing pages and offers written to convert, then tested
Long game
- SEO and AIO, ranking in search and in AI answers
- Growth coaching on offer, pricing and close rate
Diamond Shell AI CRM included at no extra cost
The entire platform comes with the agency engagement. AI Voice, AI SMS, AI Email, AI Automations and AI CRM, running on everything we drive to you. Not an add-on, not a separate line item because it is necessary for your success.
02Use Our Tools
Diamond Shell AI Powered CRM
Diamond Shell is the whole operation in one place. AI answers, texts and follows up on every lead, then the platform books it, quotes it, contracts it and collects the payment, from any device your team happens to be on.
AI that works the lead
- AI CRM calls you the moment a form lands, then bridges you to them
- AI Voice answers 24/7 as team backup or your full front desk
- AI SMS texts every lead inside 30 seconds
- AI Email runs the long follow-up
- AI Automations chase quotes, carts and dormant customers
See everything
- Tracking and attribution on calls, forms and orders
- Pipelines that track every opportunity by stage
- Every call recorded, transcribed and scored
Book it and get paid
- Booking with calendars that sync to Google, Microsoft and Calendly
- Contracts, invoices and payments without leaving the platform
- Two-way SMS and email from one inbox, with bulk sends
Anywhere
- Desktop, tablet and phone apps for you and your team
- Live in about a week, not a quarter
The Guarantee
Beat your cost per customerin 90 days, or we work free
For businesses already spending on Google or Meta. We rebuild the funnel, rewrite the ads, and manage the accounts until we beat your current cost per acquired customer. If we haven't in 90 days, we keep working at no fee until we do. You cover media spend, we control the creative, and the comparison has to be apples to apples: same offer mix, same season.
Built for scale
AI on every
lead you get
Most agencies hand you a channel and wish you luck. We hand you the system that connects the channel to the calendar to the invoice, with AI Voice, AI SMS, AI Email, AI Automations and AI CRM sitting on top of it so nothing you paid for ever goes unanswered.
You never miss a lead and you never leave revenue on the table. No guessing which ad produced the $14,000 order. No arguing about whether the leads were "bad." The record is right there, lead by lead.
Where the money leaks
Averages across accounts audited by Diamond Turtle.
Straight from the owners
What owners say
Three words for what changed: the phone rings. And now I actually know why it's ringing.
We were paying for leads five other firms already had. Now we own the pipeline and the cost per customer dropped by half.
The after-hours thing was killing us. First month on AI Voice we booked 41 jobs that would have gone to voicemail.
I've had four agencies. This is the first one that showed me a number I could take to my accountant.
They reactivated a list I'd written off completely. That one sequence paid for the year.
Return on ad spend went from 1.8 to 4.3 in a quarter. Same products, completely different creative and follow-up.
Quote requests used to sit until somebody had a free afternoon. Now they get a text in thirty seconds.
Intake was our bottleneck, not marketing. They fixed the intake first, which nobody else even offered to look at.
My CSR still answers what she can. The AI just catches everything she can't. No more lost calls at lunch.
Three words for what changed: the phone rings. And now I actually know why it's ringing.
We were paying for leads five other firms already had. Now we own the pipeline and the cost per customer dropped by half.
The after-hours thing was killing us. First month on AI Voice we booked 41 jobs that would have gone to voicemail.
I've had four agencies. This is the first one that showed me a number I could take to my accountant.
They reactivated a list I'd written off completely. That one sequence paid for the year.
Return on ad spend went from 1.8 to 4.3 in a quarter. Same products, completely different creative and follow-up.
Quote requests used to sit until somebody had a free afternoon. Now they get a text in thirty seconds.
Intake was our bottleneck, not marketing. They fixed the intake first, which nobody else even offered to look at.
My CSR still answers what she can. The AI just catches everything she can't. No more lost calls at lunch.
Every call recorded and scored. I found out we were losing deals on pricing objections, not lead quality.
Cost per appointment came down four months straight. That's the part nobody else could do.
Abandoned carts used to just evaporate. The automations recover a real chunk of them now, every single week.
Peak season used to be chaos. This year it was just busy, which is a very different feeling.
I stopped chasing quotes manually. The automations do it and they don't forget on a Friday.
Small team, so I couldn't justify a front desk hire. Now I effectively have one for a fraction of the cost.
Response time went from hours to seconds. In our practice area that alone changes the sign-up rate.
The reporting is the difference. I finally know which campaigns write policies and which just make noise.
They cut half my spend in month one and my booked jobs went up. Still not over that.
Every call recorded and scored. I found out we were losing deals on pricing objections, not lead quality.
Cost per appointment came down four months straight. That's the part nobody else could do.
Abandoned carts used to just evaporate. The automations recover a real chunk of them now, every single week.
Peak season used to be chaos. This year it was just busy, which is a very different feeling.
I stopped chasing quotes manually. The automations do it and they don't forget on a Friday.
Small team, so I couldn't justify a front desk hire. Now I effectively have one for a fraction of the cost.
Response time went from hours to seconds. In our practice area that alone changes the sign-up rate.
The reporting is the difference. I finally know which campaigns write policies and which just make noise.
They cut half my spend in month one and my booked jobs went up. Still not over that.
Drag or hover to read
You've got questions
We've got
straight answers
What does a direct-response agency actually do?
A brand agency tries to make people feel something. A direct-response agency tries to make people do something (call, book, buy) and then measures whether they did.
In practice that means we audit where your demand comes from today, build offers and creative around the customers you actually want, place spend against them, and rebuild the tracking so every sale traces back to a source. Then we put AI systems on the back of it, so every call is answered and every lead is followed up on. Then we cut what loses and feed what wins, every week.
Who do you work with?
Service businesses and e-commerce brands. Law firms, insurance agencies, home services, medical and dental, med spas, financial and professional services, plus DTC and e-commerce operators. Typically $1M to $30M, with capacity or inventory they would like to keep moving.
If you're pre-revenue, or you want brand awareness with no conversion target attached, we're a bad fit and we'll tell you on the call instead of after the invoice.
How fast will I see something?
Faster than most people expect. Tracking and AI call handling are usually live inside two weeks, and that alone tends to move the number, because the leads you are already paying for stop slipping through.
Paid campaigns produce leads in the first 30 days, and we often see cost per customer start dropping in that same window. By day 60 most accounts are clearly ahead of where they started, and day 60 to 90 is where the gains compound as the campaigns have enough conversion data to bid on properly.
That said, the guarantee runs a full 90 days for a reason. A good month can be luck. Three months of data is when a number is real, and that is what we hold ourselves to.
Do I have to sign a long contract?
Engagements run in 90-day blocks, because that's the honest window for the work to prove itself. After the first block it's month to month. We'd rather earn the renewal than trap you in a twelve-month agreement you resent by month four.
What does it cost?
Management fees depend on scope, market and how much rebuilding the account needs. Media spend is separate and always paid directly by you, on your own card, in your own accounts.
You own everything we build: ad accounts, creative, landing pages and your contact database. If we part ways, it walks with you.
The one exception is the Diamond Shell AI CRM, which is our own software. You can keep it running on a separate subscription, or we hand you a full export of your customer data and you take it wherever you like.
What makes Diamond Turtle different?
We're operators, not account managers. The same people who write your ads run the numbers and answer your texts.
- Performance advertising across Google, Meta, email and SMS under one roof
- Service businesses and e-commerce are the specialty, not a vertical page on the website
- Our own AI Voice, AI SMS, AI Email, AI Automations and AI CRM, so a lead never dies at the phone
- Reporting tied to revenue, not clicks
Next step
Thirty minutes.
No pitch deck.
We'll pull up your accounts, show you where the money is leaking, and tell you exactly what we'd do about it. You can run it yourself afterward. Plenty of people do.
★★★★★ 4.9 across 312 reviews No obligation · Usually booked 1-2 days out