Diamond Shell AI Powered CRM
AI on every
lead you get
Generating demand is half the job. The other half is making sure not one of those leads hits a voicemail box, a dead inbox, or a follow-up nobody remembered to send. Diamond Shell is the system that handles the second half.
★★★★★ 4.9 across 312 client reviews Live in about a week
What it is for
Most businesses do not have a lead problem. They have a response problem.
The lead you lost is usually not the one you never generated. It is the one that came in at 6:40pm and got a callback on Tuesday.
Diamond Shell closes that gap. It answers, qualifies, books and follows up automatically, then hands you a human conversation at the point it is worth your time.
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The call that rang out
After hours, during a job, or when three come at once. -
The form that sat until morning
By which point they have called two competitors. -
The quote nobody chased
Sent, opened, and never followed up on. -
The customer who went quiet
Bought once, never heard from again.
The stack
Five systems, one pipeline
They are not separate tools bolted together. Each one writes to the same record, so the text knows what the call said and the follow-up knows what the quote was for.
AI CRM
The spine
Everything else runs on top of this. Every lead lands in one record with its source, its history and its stage. The moment a form comes in, it calls you first, then bridges you straight through to that lead while they are still sitting at their computer.
- Lead scoring, so the pipeline is ordered by likelihood to close rather than arrival time
- The call-you-first bridge, which turns a form fill into a live conversation inside a minute
- One record per person, carrying every call, text, email and quote against them
- Stage tracking, so nothing stalls silently in the middle of the pipeline
- Source attribution carried from first click through to paid invoice
AI Voice
The front desk
Answers on the first ring, at 2pm or 2am. Qualifies the caller, then books the job straight onto your calendar.
- Run it as backup behind your team, or hand it the phones outright
- Answers 100 calls at once without a queue
- Every call recorded, transcribed and scored
- Hands off to a human on request, or on anything it is not cleared to handle
AI SMS
The first reply
Texts every lead inside 30 seconds, whether they called, filled out a form, abandoned a cart, or messaged you at midnight.
- Two-way, so the reply comes back into the same record
- Picks up a missed call and turns it into a text thread
- Bulk sends when you need the whole list, from the same inbox
- Consent, opt-out and quiet hours handled as a matter of course
AI Email
The long game
Works the people who would rather read. Sequences that run for weeks rather than one send and a hope.
- Written against the offer, not from a template library
- Stops the moment someone replies or books
- Re-engages a quiet list without burning it
- Replies land in the same inbox as the texts
AI Automations
The chaser
The work nobody remembers to do. Quotes, carts, dormant customers and review requests, all chased on a schedule.
- Quote follow-up on a cadence, until it is won or closed out
- Abandoned cart recovery for e-commerce
- Dormant customer reactivation against your existing database
- Review requests timed to the moment the job finished well
Beyond the AI
The rest of the business
A lead answered is only worth something if you can book it, quote it and collect on it. That all happens in the same place.
Opportunities by stage
Every deal visible in one board, ordered by stage and value, so nothing stalls in the middle without somebody noticing.
Booking that syncs
Built-in scheduling with two-way sync to Google, Microsoft and Calendly. What AI Voice books is what your calendar shows.
Contracts, invoices, payments
Send a contract, get it signed, invoice against it and collect the payment without leaving the platform or re-keying anything.
Two-way SMS and email
One thread per person across both channels, with bulk sends when you need to reach the whole list at once.
Tracking and attribution
Calls, forms and orders tied back to source. The reporting answers which channel produced the invoice, not which produced the click.
Desktop, tablet and phone
Apps for all three, so the person in the van has the same view as the person at the desk. Calls and texts work from the app.
The part people ask about
You control what it says
An AI that answers your phone is representing your business. That only works if the boundaries are set by you and the system stays inside them, so nothing here runs on a general-purpose chatbot pointed at your number and left to improvise.
- Scripts, offers and pricing rules are set by you before it takes a single call
- It hands off to a human on request, and on anything outside what it is cleared to handle
- Every call is recorded, transcribed and scored, so you can read what it actually said
- Callers are told they are speaking with an automated system where the law requires it
- Text and email consent, opt-outs and quiet hours are handled as standard
- You can switch any channel off, or take the phones back, without unpicking the rest
Getting live
About a week, not a quarter
Most of the setup is us configuring against your business, not you filling in forms.
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01
Discovery
We map how leads reach you now, what you sell, what you charge, and what the AI is allowed to commit to.
Day 1 to 2 -
02
Build
Numbers provisioned, calendars connected, pipelines built, scripts written and the follow-up sequences drafted.
Day 2 to 5 -
03
Test
We run calls and messages through it with you listening, and tune the responses until you are happy with every one.
Day 5 to 7 -
04
Live
It takes real traffic, with recordings and transcripts reviewed in the first fortnight and adjustments made as they surface.
Week 2 onward
Worth knowing upfront
How you hold it
Two ways to have it
On its own. Diamond Shell runs as a standalone subscription with your team using it. No agency engagement required.
Included. With any agency engagement it comes at no extra cost. If you are weighing both, the agency route is the cheaper way to get the platform.
What happens if you leave
You own your ad accounts, your creative, your landing pages and your contact database. If we part ways, all of it walks with you.
The platform itself is licensed, not sold. You can keep it running on a separate subscription, or we hand you a complete export of your customer records in a standard machine-readable format at no charge, and you take it wherever you like.
Before you ask
Straight answers
Will callers know it is not a person?
They are told where the law requires it, and it hands off to a human the moment somebody asks for one.
In practice most callers are trying to book something and care more about getting an answer at 7pm than about who gave it to them. The ones who want a person get a person.
Does it replace my front desk?
Only if you want it to. Most businesses run it as backup first: your team answers what they can, and AI Voice catches the overflow, the after-hours calls and the third call that comes in while two are already going.
Some hand it the phones outright once they have listened to a few weeks of recordings. That is a decision you make later, not at signup.
Can I use it without the agency?
Yes. It runs as a standalone subscription. It is also included at no extra cost with any agency engagement, so if you are considering both, taking the agency work is the cheaper route to the platform.
What does it connect to?
Calendars sync two ways with Google, Microsoft and Calendly. Contracts, invoicing and payments run inside the platform rather than through a separate tool.
If you are on something specific we have not covered, raise it on the call and we will tell you honestly whether it connects or not.
How long until it is running?
About a week. Two days of discovery, three of build, and a couple of days testing it with you listening before it takes a real call.
Tracking and call handling going live early is deliberate: it is the fastest way to stop paying for leads you are already losing.
Next step
See it answer
your phone.
Thirty minutes. We will walk it through against your actual lead flow, not a demo account.
★★★★★ 4.9 across 312 reviews No obligation · Usually booked 1-2 days out