Three numbers most owners have never worked out
No email, no signup, nothing saved. Move the sliders, get your own figure, and close the tab if that is all you came for.
Genuinely free. Every calculation runs in your browser. Nothing is sent anywhere, and there is no gate in front of any result.
What are your missed calls actually costing you?
Most home services companies never answer about half the time. Put in your call volume and your average job value, and see what walks out the door in a year.
What can you afford to pay for a lead?
Nearly every argument about whether ads are working is really an argument about this one number. Find your ceiling, your breakeven, and whether today's cost sits under either.
Where is your marketing actually leaking?
A dozen weighted questions, scored as you go. You get a number, a breakdown by category, and the three gaps costing you most - ranked by cost, not by how easy they are.
Start with the question you are already asking
They answer different things and they are quicker together than apart. If you only have five minutes, the scorecard tells you which of the other two you actually need.
| If you are thinking | Use | Because it tells you |
|---|---|---|
| "We're busy, but I know we miss calls." | Missed Call Calculator | The annual revenue attached to calls you never answered, and what a 95% answer rate would recover. |
| "Are these leads too expensive?" | Max CPL Calculator | Your ceiling and your breakeven, so you can say whether a price is high or just unfamiliar. |
| "Something isn't working and I can't tell what." | Marketing Scorecard | Which of five areas is weakest, and the three fixes worth the most. |
| "I'm about to increase ad spend." | Max CPL, then the Scorecard | Whether there is headroom to spend into, and whether the funnel can hold more volume before you buy it. |
| "I sell online, not on the phone." | Max CPL Calculator | Switch it to Ecommerce and the whole thing measures per purchase instead of per lead. |
A figure is not a plan
These will tell you where the gap is. What they cannot tell you is whether it is a bidding problem, a landing page problem or a follow-up problem, and those three have completely different fixes.
- We look at your actual account and call data, not a benchmark
- You get the specific bottleneck, ranked by what moves the number fastest
- If the fix is something you can do in-house this week, we will say so
Get in touch
A short reply from a human, usually the same day.