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Where is your marketing actually leaking?

A dozen questions, no email required, an honest answer at the end. Most businesses are not losing money on the thing they think they are losing it on.

No email required. Scored as you go, with the biggest gap ranked first. Your answers stay in this browser and are never sent anywhere.

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Your industry

0 of 12 answered

Your score
—/100
Answer the questions

Each answer updates the score and the fix list below it. Nothing is sent anywhere.

Fix these first

Your three highest-impact gaps will appear here, ranked by how much they cost you rather than how easy they are.

Talk it through with us
How it's scored

Weighted, not averaged

Each answer scores nought to three. Categories are weighted by how much they typically move revenue, so speed to lead counts for more than tracking — not because tracking does not matter, but because a slow response loses the job outright while bad tracking only makes you slower to notice.

It is self-reported
You are grading your own homework. People consistently overestimate their response times and their follow-up. If you are torn between two answers, pick the worse one.
Ranked by cost, not effort
The fix list is ordered by what the gap is costing, not by what is quickest. Sometimes the top item is the hardest one. That is deliberate.
A high score is not a finish line
Scoring well means the obvious leaks are closed. It says nothing about whether your offer, pricing or market can support growth, which is a different conversation.
Next step

Let's go fix the top one

A score tells you where the gap is. It does not tell you what to do on Monday. Send us what you got and we will come back with the specific first move for your situation, whether or not that involves hiring us.

  • We look at your actual setup, not the self-assessment
  • You get one concrete next action, not a twelve-point audit nobody reads
  • If your top gap is something you can fix in-house this week, we'll say so
How we do this for plumbers →

Get in touch

A short reply from a human, usually the same day.